How Wondrlab's 2025 Playbook is Redefining Purpose-Driven Marketing in India
Wondrlab's Cannes-contending entries are breaking the mold of traditional purpose-driven marketing by infusing creativity and practicality in their 2025 playbook.
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DDB Mudra Cannes 2025: A Cultural Shift in Indian Advertising
DDB Mudra Group's latest Cannes submissions take a bold approach to marketing by challenging cultural norms and tapping into the digital intimacy of Gen Z.
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Harnessing the Power of AI to Boost Your Brand's Reputation and ROI
Discover how Burson's new AI-powered Reputation Capital platform can help turn perception into profit for your brand, while raising questions for communicators.
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Mars Drops WPP for $1.7 Billion Media Account: What This Means for Indian Brands
Mars has announced their decision to switch their $1.7 billion media account from WPP after an eight-month competitive process.
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Unleashing Creativity: DDB Mudra and Google come together for Portfolio Night 2025 in Mumbai
DDB Mudra and Google are teaming up to host Portfolio Night 2025 in Mumbai, providing a platform for young creatives to showcase their talent and learn from industry leaders.
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AI and Creativity: A Powerful Partnership for Indian Brands
As technology continues to advance, the role of AI in the creative process is becoming more prominent. Yannick Bolloré, CEO and Chairman of Havas, shares his insights on the impact of AI on creativity and business.
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How Cannes Contenders Turned Uncomfortable Truths into Clever Creative and Measurable Utility
Discover how Leo India's Cannes 2025 entries used data, darr, and disruption to turn uncomfortable truths into clever creative and measurable utility.
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The Power of Nostalgia in Branding: A Practical Guide for Indian Marketers
Discover how nostalgia can be used as a powerful branding strategy in India, as explained by the founder and creative director of Summer Owl Studio.
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