Striking the Balance: Insights from Adobe's APAC CMO on Automation and Creativity in B2B Marketing
Adobe's APAC CMO, Duncan Egan, shares his thoughts on the crucial balance between automation and creativity in B2B marketing and how the landscape is evolving.
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Redefining the Agency Game: How AI is Revolutionizing Marketing Strategies in India
The newly-launched AI-native marketing agency, Theblurr, is changing the game for businesses in India with their promise of faster pods, sharper outcomes, and an end to media-creative silos.
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The Future of Creative Partnerships in India: Speed, Soul, and Strategy
As we enter the digital age, traditional marketing strategies are quickly becoming outdated. In this rapidly changing landscape, it's essential for brands to partner with agencies that can keep up with the speed, soul, and strategy required to stay relevant. According to Vamos Digital founder, this is what makes a "new-age agency" in 2025.
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How Voice AI is Revolutionizing Marketing in Rural India
Discover how Centerfruit's latest Voice AI campaign is breaking barriers and engaging rural India without the use of screens.
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WPP's Global Comms Boss Chris Wade Resigns After 13 Years: Implications for Indian Brands
After 13 years at WPP, global communications boss Chris Wade has announced his resignation. Former Ogilvy UK CEO Michael Frohlich will be taking over his position. This change in leadership has significant implications for Indian brands looking to build their brand strategy and maintain market relevance.
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Zee5 Takes a Language-First Approach to Dominate India’s OTT Market
Zee5 is making a bold move to capture the highly competitive Indian OTT market by going hyperlocal with tech-driven storytelling and targeted tier-2 cities.
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The AI Integrity Reckoning: What Cannes Lions 2021 Taught Us About Brand Building in India
The recent withdrawal of the Cannes Lions Grand Prix for AI misuse has sparked a conversation about the role of AI in marketing. As a business owner or marketing head, it's important to understand the implications of this decision and the larger implications it has for brand building in India.
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Embracing the True Essence of India: A Call for Authentic Branding by Indian Creators
As global brands continue to borrow India's craft, it's time for Indian creators to reclaim their narrative through authentic branding and ownership.
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