Don't Ignore the Itch: Sebamed's Bold Take on Anti-Dandruff Clichés
Sebamed's latest campaign challenges the traditional messaging around anti-dandruff products by focusing on the real problem, itchiness, that disrupts everyday moments.
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The Real-Life Impact of Cannes Lions: A Creative Reckoning
As the Cannes Lions festival faces backlash, the founder of Famous Innovations reflects on the blurred lines between bold ideas and brand accountability.
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Cannes Lions Introduces New Integrity Rules to Rein in AI Misuse
In the wake of revoked wins and synthetic scandals, Cannes Lions is taking a stand against AI misuse by introducing new integrity rules to verify claims.
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WPP Appoints Microsoft Executive Cindy Rose as New CEO
WPP, a leading branding agency in India, has announced the appointment of Cindy Rose, a senior executive at Microsoft, as its new chief executive to replace Mark Read.
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WPP Appoints Senior Microsoft Executive Cindy Rose as New CEO
WPP, one of India's leading branding agencies, has announced the appointment of Cindy Rose, a senior executive at Microsoft, as their new chief executive.
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How Adani's New Campaign Shines a Light on Rural Transformation in India
Adani's latest campaign showcases the transformation in rural areas through solar power, challenging the assumption that only urban areas have access to progress.
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Linda Yaccarino Steps Down as CEO of X: Implications for Brand Leaders in India
Linda Yaccarino, the CEO of X, recently announced her resignation in a heartfelt message to the company. What does this mean for brand leaders in India, and how can they learn from this move?
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The Power of Storytelling: How Qualcomm India is Redefining Branding Strategy Beyond the Spec Sheet
Discover how Qualcomm India is breaking the mold of traditional branding strategies and leveraging the power of storytelling to connect with consumers.
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