Breaking the Glass Ceiling: FCB India Wins India's First Grand Prix at Cannes Lions 2025
FCB India made history at Cannes Lions 2025 by becoming the first Indian agency to win a Grand Prix. Find out how this achievement is a sign of changing times in the Indian advertising industry.
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India Makes Steady Progress at Cannes Lions 2025: Two Bronze Lions Awarded on Day 4
India's performance at Cannes Lions 2025 continues to improve as two Bronze Lions are added to the country's tally on day four.
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Meta AI Advertising Tools Can Revolutionize Your Brand Strategy in 2025
Discover how Meta's latest advancements in generative AI can help your brand create personalized, brand-consistent ads at scale through their Advantage+ advertising platform.
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Reddit's AI Advertising Tools: Revolutionizing Community Marketing in India
Reddit has launched two groundbreaking AI-powered advertising tools at Cannes Lions 2025. These tools are set to transform the way brands tap into the power of community conversations and real-time insights for their marketing strategies.
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Unlocking the Power of Emotional Marketing: A Guide for Indian Brands
In today's ever-evolving marketing landscape, brands that focus on building emotional connections with their customers will rise above the rest. The founder and director of The Marcom Avenue shares why emotional marketing is crucial for success in the Indian market.
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The Future of Advertising: Big Ideas and Human Creativity Over Algorithms
As the advertising world looks to the future, industry leaders at Cannes 2025 discuss the role of AI in powering creativity while highlighting the importance of human ideas.
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Understanding India's Digital-First Generation: Insights and Implications for Branding Strategy
India's Gen Z and young Millennials are prioritizing digital more than ever, according to a recent study by Kantar. This has significant implications for businesses and brands looking to build a strong market presence in India.
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Dentsu Partners with Criteo for Global Commerce Media Strategy
Dentsu, a leading global agency, has joined forces with Criteo, a top digital advertising platform, to enhance their commerce media strategy across all retailer channels.
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