Embracing the True Essence of India: A Call for Authentic Branding by Indian Creators
India has long been a source of inspiration for global brands. From fashion to home decor, Indian craft and design have been adopted and commercialized by renowned international companies. However, the question remains: where is the representation of Indian creators in this narrative?
In a recent interview with Campaign India, Sam & Andy’s founding partner, Samit Garg, highlights the need for Indian creators to reclaim their narrative and showcase the true essence of India through better systems, sharper storytelling, and unapologetic ownership.
The Borrowed India
Over the years, we have seen global brands borrowing elements of Indian culture and branding it as their own. These brands often use India as a muse, without giving credit or representation to the creators and artisans behind the craft. This not only dilutes the authenticity of Indian culture but also perpetuates a narrative that Indian creators are not capable of showcasing their own work.
As Garg points out, “It’s time for Indian creators to take ownership of their craft and showcase it to the world in its true form.”
Reclaiming the Narrative
Indian creators must move beyond being just a muse and take charge of their own branding. This can be achieved through better systems and processes, where creators have a say in how their work is represented and marketed. By being involved in the branding process, Indian creators can ensure that their work is showcased in its truest and most authentic form.
Moreover, Indian creators must also focus on sharper storytelling. By sharing the stories behind their craft and design, they can not only differentiate themselves from global brands but also add a layer of authenticity and cultural significance to their work. This will help Indian creators establish a unique and strong brand identity.
Creatore’s Take
As a premium Indian branding agency, we understand the importance of authentic branding and the need for Indian creators to take ownership of their craft. By embracing the true essence of India and showcasing it through better systems and sharper storytelling, Indian creators can establish a strong and unique brand identity that is true to their culture and heritage.
At Creatore, we offer top-notch branding services that can help Indian creators showcase their work in its most authentic form. From social media marketing to Google Ads management, we have a team of experts who can help you establish a strong brand presence in the digital landscape. Visit our portfolio to see how we have helped other Indian creators and brands elevate their online presence.
Let us join hands to embrace the true essence of India and showcase it to the world through authentic branding.