"Publicis CEO on Dominating in Creativity and Closing the Gap with Competitors"
Publicis CEO Arthur Sadoun shared his insights on the company's Q2 results and their plans for dominating in creativity and narrowing the gap with competitors.
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Beyond Ideas: What Clients Really Want from Agencies
Clients are looking for more than just creative ideas from their agencies. The Marcom Avenue's founder shares seven hard truths that clients wish agencies knew, including the importance of accountability, empathy, and business impact.
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Dentsu Lab's Rapid Prototyping: A Game-Changer for Indian Brands
Dentsu Lab in India has shifted its focus from innovation theatre to rapid prototyping, offering low-risk, high-impact solutions for brands looking to go beyond quick marketing hacks.
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Indie Agencies Disrupt the Media Game in APAC: Insights for Brand Leaders and CMOs
Discover how independent agencies are shaking up the media industry in APAC and what it means for your brand's marketing strategy.
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The Challenger’s Playbook: Key Takeaways from Mark Penn’s Speech at Cannes Lions
Mark Penn, CEO of the challenger network, recently shared some major insights and bold ambitions at Cannes Lions. From a $5 billion bet to cockroach DNA, here’s what brand leaders and decision-makers in India need to know.
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Building Brand Equity: The Power of Influencers and Employees
Learn how to effectively leverage the power of influencers and employees to build brand equity and stay relevant in today's competitive market.
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Zomato’s Latest Ad Campaign Falls Flat: A Missed Opportunity for Brand Building
Zomato, the popular food delivery platform, recently launched a new ad campaign titled 'Fuel your hustle'. While the brand is known for its witty and humorous marketing approach, this campaign takes a different route with a tired hero montage that lacks originality and fails to make an impact.
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Omnicom's Impressive Growth in APAC Region Reveals Key Insights for Indian Brands
Omnicom, a top global advertising and marketing holding company, recently reported an impressive 6.5% organic growth in the Asia Pacific (APAC) region. While this news showcases Omnicom's continued success, it also offers valuable insights for Indian brands looking to build their presence and relevance in the market.
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