Every year, the Rath Yatra festival in India attracts millions of devotees who come to witness the grand procession of Lord Jagannath, Balabhadra, and Subhadra. This festival, which has been celebrated for centuries, is now becoming a hotspot for Indian brands to showcase their creativity and reach a larger audience.
According to a recent article by Afaqs, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fueled storytelling. From AI films to menthol caps, here’s how Indian brands are using this festival to their advantage:
Integrating Tradition and Technology
One of the most notable examples is Coca-Cola’s AI film that was released during the festival. The brand wanted to connect with the devotees on an emotional level and portray the message of unity and love. The film, which used AI technology, captured the essence of Rath Yatra and garnered over 1.5 million views on YouTube.
Another brand that used technology to connect with the audience is Mentos. The brand launched ‘Menthol Caps’ during the festival, which were placed on the chariots of the deities. These menthol caps were given to devotees as prasad, creating a unique and memorable experience for them.
Staying Relevant in Today’s Market
By integrating technology and storytelling into this traditional festival, brands are not only reaching a larger audience but also staying relevant in today’s market. With the rise of digital and social media, it has become crucial for brands to adapt and evolve to keep up with the changing consumer behavior.
As reported by Forbes, Indian brands are now realizing the importance of digital marketing and are investing heavily in it to stay competitive and reach a wider audience. With the help of digital marketing experts at Creatore, these brands can create a strong online presence and engage with their target audience effectively.
Creatore’s Take on Branding at Rath Yatra
At Creatore, we believe that integrating tradition and technology is the key to successful branding in India. By understanding the cultural significance of festivals like Rath Yatra, brands can create meaningful and impactful campaigns that resonate with their audience.
As a leading creative agency in Chandigarh, Creatore offers a range of branding services, including social media marketing, Google Ads management, Facebook advertising, website development, SEO, and more. Our portfolio showcases our expertise in creating unique and memorable campaigns that help brands stand out in today’s crowded market.
So, if you’re a business owner, CMO, or marketing head who is serious about brand building and market relevance, then don’t miss out on the opportunities that festivals like Rath Yatra offer. Get in touch with Creatore today and let us help you create a winning branding strategy for your brand.