How Voice AI is Revolutionizing Marketing in Rural India
In today’s digital age, it’s easy to assume that internet and screens are essential for effective marketing. However, a recent campaign by Centerfruit has proven that this is not always the case. Their unique use of Voice AI technology has successfully engaged consumers in rural India, where internet access is limited.
The Power of Voice AI
Centerfruit, a popular confectionery brand in India, recently launched a tongue-twisting campaign that uses Voice AI to engage consumers in rural areas. The campaign features a “talking truck” equipped with Voice AI technology that travels to different villages, asking locals to say a tongue-twister in exchange for free samples of Centerfruit candy.
The campaign has been a huge success, with people lining up to participate and share their experience on social media. But what makes this campaign so effective?
Firstly, the use of Voice AI technology allows for an interactive and personalized experience for consumers. Instead of passively watching an ad on a screen, they are actively participating in the campaign and interacting with the brand.
Secondly, the use of local language and tongue-twisters adds a personal touch and resonates with the target audience. It shows that the brand understands and cares about the local culture, making it more relatable and memorable.
The Impact on Rural Marketing
This campaign not only showcases the power of Voice AI technology but also highlights the potential for marketing in rural India. With a population of over 800 million people, rural India presents a huge market opportunity for brands. However, reaching and engaging this audience has always been a challenge, especially without internet access.
But with the use of Voice AI technology, brands can now overcome this barrier and tap into the rural market. This technology allows for interactive and personalized experiences that can be delivered through offline channels, such as the talking truck in Centerfruit’s campaign.
Creatore’s Take
As experts in digital marketing, Creatore has always believed in the power of technology to connect brands with their target audience. And the success of Centerfruit’s Voice AI campaign is a testament to this belief.
We understand the challenges of marketing in rural India and have the expertise to help brands navigate and tap into this market. Our digital marketing services, including social media marketing, Google Ads, and website development, can help your brand make a mark in rural India and beyond.
Don’t let limited internet access hold your brand back. Embrace the power of Voice AI and reach new audiences in rural India. Contact Creatore, your go-to creative agency in Chandigarh, and take your brand to new heights.