Understanding India’s Digital-First Generation: Insights and Implications for Branding Strategy
Summary
Kantar’s latest study reveals that 23% of Indian content consumers are digital-only, and there has been a significant increase in CTV (connected TV) viewership with 3.5 crore new viewers. This highlights the growing trend of Gen Z and young Millennials in India prioritizing digital platforms for content consumption.
Implications for Brand Leaders
As India’s digital landscape continues to evolve, it is crucial for brands to understand the behavior and preferences of the country’s digital-first generation. Here are some key implications for brand leaders and decision-makers:
1. Digital-First is the New Normal
The rise of digital-only content consumers and CTV viewership indicates a significant shift in the way Indian audiences are consuming content. For brands, this means that a strong digital presence is no longer an option but a necessity to stay relevant and reach their target audience effectively.
2. Cater to the Digital-First Mindset
The digital-first mindset of India’s Gen Z and young Millennials means that they are constantly connected and expect instant gratification. Brands need to adapt their strategies to cater to this mindset, whether it’s through personalized and interactive digital campaigns or quick customer service on digital platforms.
3. Embrace Connected TV Advertising
With the rapid growth of CTV viewership, brands have a prime opportunity to reach a highly engaged audience through connected TV advertising. This form of advertising allows for more targeted and personalized messaging, making it highly effective for brand building and reaching the right audience.
4. Invest in Digital Marketing
With the digital-first generation on the rise, it is crucial for brands to invest in digital marketing to stay relevant and competitive. This includes having a strong social media presence, investing in SEO and Google Ads, and leveraging digital advertising platforms to reach their target audience effectively.
5. Keep Up with Digital Trends
The digital landscape is constantly evolving, and brands need to stay updated on the latest trends and technologies to stay relevant and reach their target audience effectively. This includes investing in new digital tools and platforms, adopting innovative marketing strategies, and constantly evaluating and adapting to consumer behavior.
Creatore’s Take
As a premium Indian branding agency, Creatore understands the importance of staying ahead of the digital curve. With our expertise in digital marketing, social media management, and website development, we can help your brand build a strong digital presence and stay relevant in the ever-changing digital landscape of India. Contact us today to learn more about our services and how we can elevate your brand’s digital strategy.
Conclusion
The rise of India’s digital-first generation has significant implications for businesses and brands in the country. To stay relevant and competitive, it is crucial for brands to invest in digital marketing, embrace connected TV advertising, and constantly keep up with digital trends. With the right strategies and approach, brands can effectively reach and engage with the digital-first generation in India and build a strong market presence.