It’s a familiar scene at sporting events – the kiss cam. But what happened at a recent baseball game between the Los Angeles Dodgers and the Arizona Diamondbacks was anything but ordinary. A kiss cam captured a male astronomer rejecting a kiss from a woman beside him, who turned out to be his colleague. This awkward moment quickly went viral, with people on social media criticizing the astronomer for his actions.
But what’s noteworthy is how brands quickly jumped on this viral moment, using it as an opportunity to promote their products and services. The astronomer’s faux pas became a marketing opportunity, with brands like Pizza Hut, Coca-Cola, and even NASA joining in on the action. Some brands even offered the astronomer free products and services as a form of apology for the public shaming he received.
As reported by Afaqs, the astronomer’s viral moment highlights the power of social media and how quickly a situation can escalate. It also brings to light the importance of having a strong crisis PR and branding strategy in place.
Lessons for Brand Leaders and Decision-Makers
The astronomer’s viral moment serves as a cautionary tale for brands, reminding them to always be prepared for any potential crisis. In today’s digital age, where news and content spread at a rapid pace, brands need to be proactive in managing their reputation and addressing any potential issues. As the saying goes, “it’s not a matter of if, but when” a crisis will occur.
CMOs and marketing heads need to work closely with their PR and branding teams to develop a crisis management plan that includes clear protocols and procedures for handling any negative situations that may arise. This includes closely monitoring social media conversations and responding promptly and effectively. Brands should also have a clear message and strategy in place to address any criticism or backlash.
Creatore’s Take
As a premium branding agency in India, Creatore understands the importance of having a strong branding and crisis PR strategy in place. Our team of experts specializes in developing customized branding strategies for businesses of all sizes and industries. We also offer top-notch digital marketing services, including social media marketing, Google Ads management, and website development.
It’s essential for brands to be proactive and prepared for any potential crisis, and our team at Creatore can help you do just that. Don’t let a viral moment catch you off guard – contact us today to learn more about our services and how we can help your brand stay relevant and successful in the ever-evolving digital landscape.
Conclusion
The astronomer’s viral moment may have been a PR nightmare for him, but it serves as a valuable lesson for brands on the importance of crisis management and branding strategy. In today’s digital age, brands need to be prepared for any potential crisis and have a plan in place to effectively manage their reputation and address any negative situations. With the help of a reliable branding agency like Creatore, brands can navigate through any crisis and come out even stronger.