The Rise of Influencer Marketing in India
In today’s digital age, where social media platforms like Instagram, YouTube, and TikTok have become the go-to source of information and inspiration for consumers, influencer marketing has emerged as a powerful tool for brands to reach their target audience. And this trend is on the rise in India, as revealed by a recent study conducted by The Goat Agency and Kantar.
The study found that 69% of Indian consumers turn to influencers for information about products and services, while 63% rely on them for product discovery. This highlights the increasing influence and impact that influencers have on consumer behavior and purchase decisions in India.
The Growing Market of Influencer Marketing in India
The study also predicts that the influencer marketing industry in India is set to reach INR 4,500 crores by 2025, growing by 25% from 2024’s INR 3,600 crores. This significant growth can be attributed to the increasing number of brands investing in influencer marketing and the growing number of influencers in the country.
With a population of over 1.3 billion and a large number of internet users, India offers a huge potential for influencer marketing. Additionally, the rise of digital platforms and the increasing trust that consumers have in influencers make it a lucrative option for brands looking to connect with their target audience.
The Impact of Influencer Marketing on Brand Building and Market Relevance
The study’s findings have significant implications for brand leaders and decision-makers in India. It highlights the importance of including influencer marketing as a part of their overall marketing strategy to build a strong brand presence and stay relevant in a highly competitive market.
By collaborating with the right influencers who have a strong following and credibility among their target audience, brands can not only increase their reach and visibility but also build trust and credibility for their products and services.
Creatore’s Take
At Creatore, we understand the power and potential of influencer marketing for Indian brands. As a premium Indian branding agency, we offer top-notch social media marketing services that include influencer collaboration to help our clients reach and engage with their target audience effectively. Our team of digital marketing experts at Creatore has a deep understanding of the Indian market and can help brands leverage the growing trend of influencer marketing to build a strong brand presence and stay relevant in the market.
Don’t miss out on the opportunity to connect with your audience through influencer marketing. Contact us today and let us help you create a strong and impactful influencer strategy for your brand.