India Cannes Lions 2025: A Branding Wake-Up Call for Businesses
India has proved its creative prowess at the Cannes Lions International Festival, taking home seven awards on the first day across multiple categories. Let's dive into the key takeaways for brand leaders and decision-makers.
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Branding in India: The Latest Campaigns and Insights from Industry Leaders
Keep up with the latest in branding and marketing in India with our weekly roundup. From innovative ad campaigns to expert insights, we've got you covered.
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The Next Step in Branding: Arun Srinivas Named India MD of Meta
In a move that highlights the importance of India in the global market, Meta has appointed Arun Srinivas as its India MD. Srinivas will lead the company's efforts in supporting partners and clients, driving innovation, and increasing revenue.
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Branding and Marketing Updates: A Look at the Latest Moves and Wins in the Industry
Stay updated with the latest appointments and account wins in the branding and marketing world with our weekly roundup.
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The Pitfalls of Digital Marketing Metrics: Why Creatore Urges Brands to Focus on Marketing Fundamentals Instead
Creatore, a premium Indian branding agency, shares insights on why obsessing over the wrong digital marketing metrics can hinder a brand's success and why going back to marketing fundamentals is crucial for success in the Indian market.
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India Continues to Make Waves at Cannes Lions 2025
India's creative industry shines at Cannes Lions 2025 with 23 shortlists across four categories.
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How Pepsi's 'Stiiiiing' Proves That Culture Trumps Branding in the World of Marketing
In the fast-paced world of marketing, staying relevant and connecting with consumers is key. While branding has always been an important aspect of any campaign, a recent move by PepsiCo shows that culture may be the new driving force behind successful marketing strategies.
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How Social Media is Changing the Game for Indian Retailers: Insights from Latest Study
A recent study by Meta reveals that a whopping 80% of Indian shoppers are discovering new products through social media. This highlights the growing importance of influencer marketing, short-form videos, and messaging in the Indian retail industry.
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