The Power of Humor in Branding: Why Playful Brands are Winning in India
As the ad industry becomes increasingly serious, brands that incorporate humor are gaining trust, attention, and growth.
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Why Astronomer's Ad Starring Gwyneth Paltrow is a Smart Move for Brands in India
Astronomer, a premium Indian branding agency, recently released a humorous ad featuring Hollywood actor Gwyneth Paltrow in response to the Coldplaygate saga. Find out why this move is a smart choice for brands in India.
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The Changing Landscape of PR Retainers: Why Business Outcomes Matter to Clients
Clients are demanding more than just media impressions from their PR retainers. Find out how this shift is forcing agencies to rethink their value, pricing, and performance models.
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McDonald's Latest Move: Riding the Protein Wave in India
Learn how McDonald's is tapping into India's protein obsession and collaborating with celebrity chef Sanjeev Kapoor to offer customizable, vegetarian-friendly burger slices.
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The Impact of Amazon's Disappearance from Google Shopping Ads on Indian Brands
Amazon's sudden decision to stop participating in Google Shopping ads could have a significant impact on Indian brands and sellers. Read on to find out how this move could affect your business.
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The Latest Ad Campaigns and Films from Top Brands in India
Discover the most recent ad films and campaigns from popular Indian brands, including Tyaani Jewellery, Great Value Realty, JioHotstar, and more, in our weekly roundup.
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How AI is Shaping the Future of Advertising: Insights from Monks
Discover how the ad industry is evolving beyond the billable hour and embracing AI-driven workflows, as explained by Monks.
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The Changing Landscape of Brand Strategy: Insights from WARC’s 2025 Global Trends Report
WARC’s 2025 global trends report highlights the need for marketers to adapt to evolving consumer behavior and emerging technologies in order to stay relevant in the market.
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