How Indian Brands Are Integrating Tradition and Technology at Rath Yatra
Discover how Indian brands are using technology and storytelling at Rath Yatra to reach a wider audience and stay relevant in today's market.
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Navigating the Attention Economy: The Challenge of 2.5-Second Ads
With the rise of Gen Z, brands must adapt their advertising strategies to capture attention in just 2.5 seconds.
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CloudTV partners with Magnite to capitalize on India's growing CTV ad market
Learn how CloudTV, with 12 million screens and a partnership with Magnite, is looking to tap into India's evolving viewer habits and digital ad market.
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The End of #Ads on X: A Step Towards a Spam-Free Platform
X has retired the hashtag #Ads in an effort to eliminate spam on their platform, using AI to process ads instead.
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The Future of Neuromarketing: How AI is Revolutionizing Emotion-Sensing Technology
Discover how AI is transforming the world of neuromarketing and what it means for the future of advertising in India.
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MS Dhoni's Move to Trademark 'Captain Cool' Moniker: Implications for Branding in India
Indian cricketer MS Dhoni has applied for exclusive rights to his popular moniker 'Captain Cool', highlighting the growing importance of celebrity trademarks in brand-led marketing strategies.
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Reinventing Indian Icons: Birla Opus' AI-Driven Campaign Brings Monuments to Life
Birla Opus' latest campaign uses AI technology to reimagine India's iconic monuments in vibrant colors, but is it enough to create an emotional connection with audiences?
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Cannes Lions Addresses Accessibility Concerns: What Brands Need to Know
Cannes Lions responds to criticism about inaccessible stage and what it means for brands aiming to create inclusive campaigns.
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