CloudTV partners with Magnite to capitalize on India’s growing CTV ad market
The rise of connected TV (CTV) has significantly changed the way people consume media, and India is no exception. With more and more viewers turning to CTV for their entertainment, advertisers are also looking to tap into this market for targeted and effective advertising.
Recognizing this trend, CloudTV, with its 12 million screens, has partnered with Magnite, a leading independent sell-side advertising platform, to enter India’s CTV ad market. This partnership will allow CloudTV to monetize its vast reach and offer advertisers an attractive platform for reaching their target audience.
According to a report by afaqs!, India’s digital ad market is expected to reach 15,000 crores in 2020, with CTV advertising contributing to a significant portion of it. By partnering with Magnite, CloudTV is looking to capitalize on this growing market and offer advertisers a seamless and efficient way to reach their target audience through CTV.
Implications for brand leaders and decision-makers
The increasing popularity of CTV among Indian viewers presents a great opportunity for brands to connect with their audience through targeted and personalized advertising. With CloudTV’s vast reach and Magnite’s advanced technology, advertisers can now reach their target audience effectively and measure the impact of their campaigns.
Moreover, as digital ad spending continues to grow in India, it is essential for brands to stay updated with the latest trends and technologies in the market. By incorporating CTV advertising into their overall marketing strategy, brands can stay relevant and top-of-mind among their target audience.
Creatore’s Take
As a leading branding agency in India, Creatore understands the importance of staying ahead of the curve when it comes to marketing and advertising. With the rise of CTV, it is crucial for brands to adapt and incorporate this medium into their marketing mix. Our team of experts at Creatore can help brands develop a comprehensive branding strategy, including CTV advertising, to reach their target audience effectively and drive business growth.
Don’t miss out on the opportunity to tap into India’s growing CTV ad market. Contact Creatore today to learn more about our digital marketing services and how we can help your brand stay relevant and competitive in the ever-evolving Indian market.