Media Trading Under Scrutiny: What Indian Brands Need to Know
In a panel discussion held at Campaign House in Cannes, five of Campaign’s global editors discussed the top stories that will impact the world of marketing in the coming year. Among the various topics discussed, one issue stood out – media trading.
Media trading, also known as media buying, refers to the process of purchasing advertising space or time on various media platforms such as television, radio, print, and digital. This practice has come under scrutiny in recent times due to concerns over transparency and fairness in the media buying process.
According to the panelists, media trading will continue to be a hot topic in the coming year, with more focus on the role of media agencies and their practices. This is especially relevant in the Indian market, where media buying is a key component of advertising and marketing strategies for businesses of all sizes.
Implications for Indian Brands
The increasing scrutiny over media trading has several implications for Indian brands, especially those looking to build a strong brand presence and maintain market relevance.
Firstly, brands need to be aware of the potential risks involved in working with media agencies that may not have transparent processes in place. This could lead to a lack of control over where their ads are being placed or how much they are paying for media space.
Secondly, the issue of transparency in media trading highlights the need for brands to have a clear understanding of the entire media buying process. This includes being aware of the various fees and commissions involved and how they impact the overall cost of media buying.
Lastly, in a highly competitive market like India, brands need to ensure that their media buying strategies are effective and efficient. This requires a deep understanding of the target audience and the most effective media platforms to reach them.
Creatore’s Take
As a premium branding agency in India, Creatore understands the importance of effective media buying for building a strong brand presence. We believe that transparency and efficiency in media trading are crucial for Indian brands to stay ahead in the market.
We offer a range of services, including social media marketing, Google Ads management, and website development, to help Indian brands reach their target audience effectively. With our expertise in digital marketing and branding strategies, we can help your brand navigate the changing landscape of media trading and stay relevant in the market.
Don’t let media trading become a hurdle in your brand’s success. Contact Creatore today and let us help you build a strong and impactful brand in the Indian market.