McDonald’s Latest Move: Riding the Protein Wave in India
In a country where vegetarianism is a way of life for many, McDonald’s is making a strategic move to cater to India’s protein obsession. The popular QSR giant has introduced customizable, vegetarian-friendly burger slices co-starring celebrity chef Sanjeev Kapoor.
The Protein Craze in India
The demand for protein-rich food has been on the rise in India, especially among the younger generation. According to a report by Afaqs, the protein supplement market in India is expected to reach a value of 15.3 billion US dollars by 2025.
With the increasing awareness about health and fitness, consumers are actively seeking out protein-rich options in their diet. This trend has not gone unnoticed by McDonald’s, who has come up with a strategic move to tap into this growing market.
McDonald’s and Chef Sanjeev Kapoor Join Forces
The latest campaign by McDonald’s features celebrity chef Sanjeev Kapoor, known for his expertise in Indian cuisine. The QSR giant has collaborated with him to introduce customizable burger slices that cater to the Indian palate.
The campaign video, as reported by Campaign India, shows Chef Kapoor showcasing the new range of burger slices that are protein-rich and vegetarian-friendly. These slices can be customized with a variety of toppings, making it a perfect option for those who are health-conscious and looking for vegetarian options at the same time.
Creatore’s Take
As a premium Indian branding agency, Creatore recognizes the importance of catering to the evolving needs and preferences of the Indian market. McDonald’s latest move to introduce customizable, protein-rich burger slices is a smart move that aligns with the current health and fitness trend in India.
For businesses looking to stay relevant and build a strong brand in the Indian market, it is crucial to understand the changing consumer demands and adapt accordingly. This move by McDonald’s serves as a reminder to all brand leaders and decision-makers to constantly innovate and stay ahead of the game.