From Cookies to Clicks: ITC Foods’ Multi-Speed Marketing Play

When it comes to marketing in India, staying ahead of the game is no easy feat. With inflation, the rise of q-commerce, and constantly shifting consumer behavior, brands need to be agile and adaptable to succeed.

One brand that has managed to do just that is ITC Foods, a leading FMCG player in India. In their recent marketing strategy, they have seamlessly blended premium biscuits, rural outreach, and data-fueled media to stay relevant and successful.

The Rise of Premium Biscuits

In a country where biscuits have always been a staple snack, ITC Foods took a bold step in introducing premium biscuits to the market. This move not only helped them diversify their product range but also allowed them to tap into a more affluent consumer base.

By positioning themselves as a premium brand, ITC Foods was able to differentiate themselves from the competition and establish a higher perceived value for their products.

Targeting Rural Markets

While many brands focus on urban markets, ITC Foods recognized the potential of rural markets in India. With a well-planned rural outreach strategy, the brand was able to penetrate deeper into rural areas and tap into the growing demand for quality FMCG products.

By understanding the unique needs and behaviors of consumers in rural areas, ITC Foods was able to tailor their marketing efforts to effectively reach and engage with this untapped market segment.

Data-Driven Media

In today’s digital age, data is king. And ITC Foods knows this very well. By leveraging data-driven media, the brand was able to reach their target audience with precision and efficiency.

From targeted social media ads to personalized email marketing, ITC Foods used data to understand their consumers better and deliver highly relevant and impactful messages to them.

Creatore’s Take

ITC Foods’ multi-speed marketing strategy is a great example of how brands can stay relevant and successful in a constantly evolving market. By diversifying their product range, targeting rural markets, and leveraging data-driven media, ITC Foods has managed to navigate inflation, q-commerce, and shifting consumer behavior without having to choose sides.

As a premium Indian branding agency, Creatore understands the importance of agility and adaptability in marketing. Our team of experts can help your brand stay ahead of the game with our top-notch services in social media marketing, Google Ads, Facebook advertising, website development, SEO, and more. Let us help you create a winning marketing strategy for your brand. Contact us today!