The Indian Masculinity Maze Report
Kantar’s recent report, Indian Masculinity Maze, has sent a strong message to the advertising industry – it’s time to move beyond stereotypes and embrace the evolving identities of Indian men. The report highlights the fact that many men in India feel miscast and misrepresented in advertising, leading to a disconnect between brands and their target audience.
According to the report, 80% of Indian men feel that advertising still sticks to outdated male tropes, portraying them as either aggressive, lazy, or comical. This narrow representation not only fails to resonate with the diverse realities of Indian men, but it also perpetuates harmful gender stereotypes.
Implications for Brand Leaders
For brand leaders, this report serves as a wake-up call to reassess their branding strategy and marketing tactics. In a rapidly changing society, where gender roles and identities are continuously evolving, it is crucial for brands to keep up and stay relevant to their target audience. Brands need to move away from traditional gender stereotypes and embrace a more inclusive and diverse approach in their advertising.
As reported by Afaqs, the report also revealed that 87% of Indian men feel that advertising does not accurately represent their lives. This highlights the need for brands to create relatable and authentic content that reflects the reality of their audience. By doing so, brands can build stronger connections and loyalty with their consumers.
Creatore’s Take
As a premium Indian branding agency, Creatore understands the importance of keeping up with the changing dynamics of Indian society. We believe that brands should go beyond just selling products and instead focus on building meaningful connections with their audience. Our team of experts in real estate marketing and branding can help your brand break free from outdated stereotypes and create impactful campaigns that resonate with your audience.
In conclusion, the Indian Masculinity Maze report serves as an eye-opener for the advertising industry to break free from outdated male stereotypes and embrace the evolving identities of Indian men. Brands that understand and adapt to the changing dynamics of Indian society will not only stay relevant but also build a loyal customer base.