With Pride month coming to an end, many businesses have wrapped up their rainbow-washed campaigns and celebrations. But for brands serious about building a lasting connection with their audience, Pride should not be just a passing trend.
According to a recent article by Campaign India, the year 2025 is about moving beyond tokenistic campaigns and making inclusion a deep, year-round business strategy. As a senior marketing strategist at Creatore, a premium Indian branding agency, I couldn’t agree more.
While it’s great to see brands showing their support for the LGBTQ+ community during Pride month, it’s important to remember that true inclusivity goes beyond rainbow-themed products and marketing stunts. It requires a shift in company culture and a commitment to diversity and inclusion in all aspects of the business.
As reported by Afaqs, a Forbes article on branding states that diversity and inclusion are no longer just a social or moral responsibility, but a business imperative. Customers today expect brands to stand for something beyond just selling products. They want to see brands that align with their values and beliefs.
For businesses in India, where diversity and inclusivity can still be a challenge, it’s crucial to take a stand and lead the way. As the country continues to progress, consumers are becoming more aware and conscious of the brands they support. So, it’s important for businesses to not just talk the talk, but also walk the walk.
Creatore’s Take
As a creative agency in Chandigarh, we understand the importance of building a strong and inclusive brand. Our team of experts in real estate marketing, branding, and digital marketing is well-equipped to help businesses create a culture of inclusivity that goes beyond just campaigns and slogans.
Whether it’s through our top social media marketing services, Google Ads management, or Facebook advertising strategies, we can help your brand authentically connect with your audience and stand out in a crowded market.
Don’t let Pride month just be a tokenistic gesture for your brand. Let’s work together to create a culture of inclusivity that will not only benefit your business but also make a positive impact on society.