The Real Significance of Awards: Insights from Fundamental's Key Executives
Discover the true value of awards from Fundamental's top executives, as they prioritize indie focus, profitability, and purpose-driven branding over chasing accolades.
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The Expanding Chinese Media Rebate Probe: A Wake-Up Call for Indian Brands
Recent reports of a widening Chinese media rebate corruption probe, involving top executives from agencies like Dentsu Media and Wavemaker, should serve as a wake-up call for Indian brands looking to build their presence in the Chinese market.
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The Latest in Marketing Appointments and Account Wins: Week of 09 June
Discover the latest news on marketing appointments and account wins from top agencies in India, including Hashtag Orange, as reported by CampaignIndia.
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Bidon's Departure from WPP Media's Nexus: What This Means for Indian Brands
Bidon's departure as global CEO of WPP Media's Nexus has implications for Indian brands. Read on to find out what this means for branding strategy and marketing in India.
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The Future of AI Advertising in APAC: Insights from Experts
With the announcement of Meta's (parent company of Facebook and Instagram) plan to allow advertisers to generate AI-crafted ads, the advertising landscape in APAC is set to transform. We explore what this means for brands and agencies in the region.
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How Taboola's Predictive Audiences Can Skyrocket Your Brand's Conversions
Taboola's Realize platform has introduced predictive audiences to help brands like The Motley Fool and NerdWallet see a 270% uplift in conversions.
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Rebuilding Trust: The Key to a Successful OOH Strategy
In a highly competitive and constantly evolving industry like OOH, ethical practices can be a game-changer for brands and businesses.
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IAB Tech Lab's New Containerisation Project Simplifies Programmatic Advertising in India
IAB Tech Lab's containerisation project aims to standardize Open RTB containers and streamline programmatic advertising in India for better efficiency and scalability.
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