Cannes Lions AI rules are now shaping how the industry handles artificial intelligence in marketing. As AI continues to transform creative workflows, it brings both opportunity and risk. It speeds up work, generates content, and even suggests strategy.
However, as its use expands, so do concerns about accuracy and ethics. Misleading claims, fake data, and lack of transparency have sparked global discussions. In response, Cannes Lions AI rules are now in place to ensure creative work remains honest and credible.
These new guidelines were introduced after several high-profile controversies at the 2025 festival. The goal is to build trust and protect the integrity of creative awards.
What Do the New Cannes Lions AI Rules Mean?
The updated standards bring more accountability to the submission process. For example, every entry must now include confirmation from the brand itself. This step verifies that the brand has approved the final version of the campaign.
In addition, Cannes Lions will perform independent checks on shortlisted work. These steps aim to ensure that AI is used to enhance ideas, not fabricate them.
The rules officially apply to all submissions from 2026 onward. Therefore, agencies still have time to adjust their workflows and documentation.
AI Misuse Sparks Action at Cannes Lions
In 2025, multiple entries were disqualified after investigations revealed AI manipulation. One of the most talked-about cases involved DM9. Their campaign, which won a top award, was later found to contain fabricated AI-generated content.
In response, Cannes Lions released an official AI Integrity Handbook. This guide follows ethical frameworks such as those by UNESCO and OECD. It sets clear expectations for how AI should and should not be used.
How Creatore Builds with Ethical AI
At Creatore, we believe that innovation must walk hand-in-hand with responsibility. We fact-check every campaign and include human oversight at every stage. Whether it’s SEO, paid ads, or digital strategy, we use AI to support great work not to replace good judgment.
We fully support the new Cannes Lions AI rules. They are a necessary step toward preserving creativity, trust, and fairness in the digital age.