The Rise of CTV in India: Why it Should Already be Part of Your Media Plan
Streaming has taken the world by storm, and India is no exception. With the rise of OTT platforms and the increasing popularity of streaming services, the way people consume media has changed significantly. As a result, the advertising landscape has also undergone a transformation, with more and more brands shifting their ad budgets towards digital platforms.
One major player in this digital media landscape is Connected TV (CTV). According to a report by Forbes, CTV is expected to be the fastest-growing platform in the digital advertising space, with a projected growth rate of 31.6% in 2021. And this growth is not just limited to developed countries; India is also catching up with the trend.
The Growth of CTV in India
The pandemic has only accelerated the adoption of CTV in India. With people confined to their homes and traditional forms of entertainment such as movie theatres and live events being restricted, streaming services have seen a significant surge in users. This has led to a substantial increase in ad spends on CTV platforms.
According to a report by Marketing Week, CTV ad spends in India grew by 75% in 2020. And this trend is expected to continue, with experts predicting that CTV will account for a significant portion of digital ad spends in the coming years.
The Implications for Brand Leaders and Decision-Makers
With the rise of CTV, it is essential for brand leaders and decision-makers to include it in their media plans. CTV offers a unique opportunity for brands to reach their target audience in a more targeted and personalized manner. With the ability to track and measure ad performance, brands can optimize their CTV advertising to ensure maximum ROI.
Moreover, CTV is not just limited to traditional video ads; it also offers various other formats, such as interactive ads, shoppable ads, and more. This allows brands to experiment with different types of ad formats and find the one that works best for their brand.
Creatore’s Take
As a premium Indian branding agency, Creatore understands the importance of staying relevant in the ever-changing advertising landscape. With the rise of CTV, it is crucial for brands to adapt and include it in their media plans. Our team of experts can help you create a comprehensive branding strategy that includes CTV to ensure your brand stays relevant and reaches your target audience effectively.
So if you’re serious about building your brand and staying ahead in the market, don’t ignore the rise of CTV. Embrace it and take your brand to the next level.