The Importance of PR in Brand Building for Indian Brands
As a business owner, CMO, or marketing head in India, you are likely well aware of the constant changes and challenges in the advertising industry. With the rise of digital marketing and the increasing use of technology, it’s essential for brands to stay ahead of the game when it comes to promoting their products or services. However, while focusing on marketing strategies, many brands tend to neglect an essential aspect of brand building – PR.
In a recent article by Campaign India, WPP’s Global CCO, Rob Reilly, discussed the need for advertising to have better PR and even better ideas. He emphasized the importance of the industry marketing itself and constantly reinventing its creative approach. Reilly also highlighted the need for a “zero mentality” in the industry, where agencies and brands are always pushing boundaries and thinking outside the box.
But what does this mean for Indian brands? How can they benefit from investing in PR for effective brand building? Let’s take a closer look.
The Power of PR in Building Brand Reputation
In today’s fast-paced digital world, a brand’s reputation can be easily influenced by a single viral post or negative review. This is where PR comes in. A well-planned PR strategy can help create a positive image for a brand and manage any potential crisis situations. It’s all about building trust and credibility with the target audience, which ultimately leads to brand loyalty.
PR as an Extension of Marketing
While marketing focuses on promoting a brand’s products or services, PR works hand in hand by creating a positive image and increasing brand visibility. PR can amplify a brand’s marketing efforts by securing media coverage, creating buzz, and building relationships with influencers. It’s a holistic approach to brand building that can lead to better results and ROI for Indian brands.
Creatore’s Take
At Creatore, we understand the importance of PR in brand building for Indian brands. As a premium branding agency in India, we offer a wide range of services, including PR, to help our clients effectively build their brand in the market. Our team of experts specializes in creating PR strategies that align with a brand’s overall marketing goals and objectives. We also have strong relationships with media outlets and influencers to help our clients gain maximum exposure and build a positive brand reputation.
In today’s competitive market, it’s not enough for Indian brands to simply have a strong marketing strategy. They also need to invest in PR to effectively build their brand and stay relevant in the market. As reported by Forbes, “PR is a powerful tool to help brands stand out in a crowded marketplace and differentiate themselves from the competition.” So, are you ready to take your brand to the next level with effective PR strategies?