The Importance of Awards in Brand Building
As a business owner, CMO, or marketing head, you are constantly faced with the decision of where to allocate your resources, whether it’s time, budget, or team effort. One area that often comes into question is the pursuit of awards and accolades. Are they truly fundamental to building a successful brand?
This question was recently brought into the spotlight by the key executives at Fundamental, a premium Indian branding agency. They shared their insights on why chasing awards is not their current ambition and why they prioritize other aspects of brand building instead.
Indie Focus
For Fundamental, being an independent agency is a core value that shapes their approach to brand building. As Co-Founder and CEO, Gaurav Soi, puts it, “We are in the business of building brands, not winning awards.” Their focus is on creating meaningful and impactful brand strategies for their clients, rather than chasing industry recognition.
This approach allows them to truly understand their clients’ needs and tailor their strategies accordingly, without being swayed by the latest trends or award criteria.
Profitability
Another key factor that Fundamental prioritizes over awards is profitability. As Co-Founder and COO, Aakar Gupta, explains, “Profitability is the lifeblood of any business. If we are not profitable, we cannot sustain ourselves in the long run.” This means that their focus is on delivering results for their clients, rather than chasing awards that may not necessarily translate into business success.
In an industry where agencies are often judged by the number of awards they have won, Fundamental’s approach is refreshing and highlights the importance of staying true to your business goals and priorities.
Purpose-Built Brand Clout
Finally, Fundamental’s key executives shed light on the fact that awards and recognition do not necessarily equate to a strong brand. As Co-Founder and Chief Creative Officer, Saurabh Sengupta, explains, “We want to build a brand that stands for something, not just a brand that is known for winning awards.”
This purpose-driven approach to brand building is what sets Fundamental apart from other agencies. By focusing on creating brands with a strong purpose and message, they are able to build long-term relationships with their clients and create a lasting impact on their target audience.
Creatore’s Take
As a premium Indian branding agency ourselves, we understand the temptation to chase awards and industry recognition. However, Fundamental’s insights offer a valuable perspective on the true importance of awards in brand building.
At Creatore, we believe in putting our clients first and focusing on creating meaningful and effective brand strategies. We prioritize profitability and purpose-driven branding over chasing accolades, and we believe this is what truly sets us apart as experts in real estate marketing and branding.
Interested in learning more about our branding strategy services?
Check out our portfolio to see some of our past projects and the impact we have created for our clients. And if you’re ready to take your brand to the next level, contact us today to see how we can help you achieve your business goals.