The Festive Season: A Crucial Opportunity for Brands
The festive season in India is a crucial time for brands, especially in the fashion and jewellery industry. With Diwali being one of the biggest festivals in the country, it is no surprise that brands start planning their campaigns and promotions months in advance.
But according to Nimida Digital’s head and brand strategist, simply starting your festive campaign in Q4 might not be enough to make a significant impact on consumer memory and behavior. In fact, it might already be too late.
Why Q3 is the Key to Success for Festive Campaigns
In a recent article, Nimida Digital’s head and brand strategist shared valuable insights on why Q3 is the key to success for festive campaigns. The reasoning is simple – by activating your campaign in Q3, you take control of the conversation and the consumer’s cart.
With the festive season starting in Q4, most brands tend to start their campaigns and promotions during this time. However, by then, consumers have already made their purchases and are less likely to be influenced by new campaigns.
By starting your campaigns in Q3, you have a better chance of influencing consumer behavior and memory, leading to more successful results for your brand.
Implications for Brand Leaders and Decision-Makers
For brand leaders and decision-makers, the insights shared by Nimida Digital’s brand strategist are crucial. With the increasing competition in the market, it is important to stay ahead of the game and take advantage of every opportunity to stand out and make an impact.
By shifting the focus from Q4 to Q3, brands can gain a competitive edge and have a better chance of achieving their festive season goals.
Creatore’s Take: How to Make the Most of the Festive Season
At Creatore, we understand the importance of the festive season for brands in India. As a premium Indian branding agency, we specialize in helping brands build a strong presence in the market and stay relevant to their target audience.
To make the most of the festive season, we recommend starting your campaigns and promotions in Q3. This will allow you to control the conversation and influence consumer behavior, leading to better results for your brand.
So, if you’re serious about brand building and market relevance, don’t wait until Q4 to start your festive campaign. Take control of the conversation and the cart by activating your campaign in Q3 and see the difference it can make for your brand.