The second day of Goafest 2025 was filled with thought-provoking panel discussions, covering a range of topics including OOH, the role of CCOs, and the relationship between brands and agencies. One key takeaway from the event was the idea that CCOs should also act as Chief Culture Officers.
In a panel discussion led by Lulu Raghavan, the Chief Strategy Officer at Landor, the importance of CCOs taking on the role of Chief Culture Officers was highlighted. Raghavan emphasized that in today’s fast-paced and ever-changing world, it is crucial for CCOs to not only focus on creating effective advertising campaigns, but also on shaping the culture of their organization and the larger society.
So why should CCOs take on this role? Here are some key insights and implications for brand leaders and decision-makers:
The Importance of Culture in Branding Strategy
As Raghavan pointed out, culture plays a significant role in shaping a brand’s identity and image. In order to build a strong and relevant brand, it is essential for CCOs to have a deep understanding of the culture in which their brand operates. By taking on the role of Chief Culture Officers, CCOs can ensure that their brand’s messaging and campaigns are aligned with the values and beliefs of their target audience.
Creating Meaningful and Impactful Digital Storytelling
In today’s digital age, brands need to go beyond traditional advertising and focus on creating meaningful and impactful digital storytelling. This involves understanding the cultural nuances of different platforms and using them to effectively engage with consumers. CCOs, as Chief Culture Officers, can play a key role in guiding their brand’s digital storytelling efforts and ensuring that they are culturally relevant and resonant.
Creatore’s Take
At Creatore, a premium branding agency in Chandigarh, we understand the importance of culture in branding strategy. As experts in real estate marketing and branding, we recognize the significance of cultural understanding in creating effective campaigns for our clients. We believe that CCOs should not only focus on advertising, but also on shaping the culture of their organization and society at large. By doing so, they can build stronger and more relevant brands that truly connect with their target audience.