The Underrepresentation of Indian Women at Global Stages: A Wake-Up Call for Brands

As a senior marketing strategist at Creatore, a premium Indian branding agency, I have seen firsthand the immense potential and talent of Indian women in the marketing and advertising industry. However, a recent article by Campaign India has shed light on a harsh reality – Indian women are still underrepresented on global stages like Cannes and Davos.

The article features an interview with the founder of Women Inspiring Network, who shares her disappointment at the lack of Indian women being recognized and given opportunities on a global platform. Despite having the skills and tenacity, Indian women are still not given a seat at the table.

This issue goes beyond just the representation of women in the marketing industry. It’s a reflection of the larger problem of gender inequality and a lack of diversity in leadership positions across various industries. And for brands, this should serve as a wake-up call to address this issue and strive for a more inclusive and diverse representation at global events and conferences.

Implications for Brand Leaders and Decision-Makers

The underrepresentation of Indian women at global stages has implications for brand leaders and decision-makers. Firstly, it highlights the need for brands to actively promote and support diversity and inclusivity within their organizations. This not only includes gender diversity but also diversity in terms of race, ethnicity, and backgrounds.

Secondly, it is essential for brands to recognize and showcase the talent and achievements of their female employees, especially on a global platform. This not only provides them with the recognition they deserve but also serves as an inspiration for other women in the industry.

Lastly, brands need to actively support and empower women in their network to build and strengthen their connections. As the founder of Women Inspiring Network points out, it’s not just about skills, but also about having a strong network and support system that can help women rise to the top.

Creatore’s Take

As a creative agency in Chandigarh, we understand the importance of diversity and inclusivity in the workplace. That’s why we strive to create a supportive and inclusive environment for all our employees, regardless of their gender or background. We also work closely with our clients to promote diversity and inclusivity in their marketing campaigns.

Moreover, we believe that it is our responsibility as a brand to use our platform to amplify the voices and achievements of women in the industry. This is why we actively support and collaborate with female entrepreneurs and professionals to showcase their talents and contributions.

Conclusion

The underrepresentation of Indian women at global stages is a pressing issue that needs to be addressed by brands and businesses. It’s time for us to recognize and support the immense talent and potential of women in our network and strive for a more diverse and inclusive representation at global events. Let’s work together to create a more equitable and inclusive industry for all.