Introduction
India has been making a name for itself in the global advertising industry, with its presence at Cannes Lions becoming increasingly prominent. Recently, some of the biggest names in Indian advertising came together for a candid conversation about the country’s performance at Cannes and its future aspirations. Let’s take a look at some of the insights shared by these industry leaders.
India’s Performance at Cannes Lions
According to a recent article by Afaqs, India has been consistently performing well at Cannes Lions in the past few years. In 2019, the country won a total of 21 Lions, including 5 Golds, 8 Silvers, and 8 Bronzes. This is a significant increase from the 2014 numbers, when India won only 5 Lions. The country’s progress has been impressive, to say the least.
Future Aspirations for Indian Advertising
During the conversation, the industry leaders unanimously agreed that India should aim to be more than just a participant at Cannes Lions. It should strive to be a springboard for creativity and innovation in the global advertising industry. They emphasized the need for Indian brands to focus on building strong brand narratives and creating campaigns that are culturally relevant and impactful.
Creatore’s Take
At Creatore, we believe that a strong brand narrative is crucial for any brand’s success. As a premium Indian branding agency, our goal is to help businesses create a strong brand identity that resonates with their target audience. We also understand the importance of cultural relevance and aim to incorporate it into our branding and marketing strategies. Our team of experts at Creatore is dedicated to helping Indian brands make a mark on the global advertising stage and become a springboard for creativity and innovation.
Conclusion
The future of Indian advertising looks bright, with the country continuously making its mark at Cannes Lions. As industry leaders emphasized, India should strive to be more than just a participant and become a springboard for creativity and innovation. At Creatore, we are proud to be a part of this journey and are committed to helping Indian brands achieve their full potential on the global stage.