The Evolution of Social Media: A Creative Perspective
Social media has become an integral part of our daily lives. From scrolling through our feeds in the morning to posting our latest adventures, it has become a constant presence. However, have you ever stopped to think about the impact of social media on our society and the marketing industry?
In a recent interview with Campaign India, Raj Kamble, founder and chief creative officer at Famous Innovations, shared his thoughts on Abby Awards, Goafest, and the current trends in the industry. One of the major points he touched upon was the evolution of social media and how it has become a visual pollution.
Kamble stated, “Social media has become a visual pollution, and we need something disruptive.” With the rise of Instagram and TikTok, images and videos have taken over our social media feeds. As a result, brands are constantly competing for attention with visually appealing content. This has led to a saturation of similar content, making it challenging for brands to stand out and engage with their audience.
So, what does this mean for brands who are serious about building their brand and maintaining market relevance in India?
The Implications for Brand Leaders and Decision-Makers
As a business owner, CMO, or marketing head, it’s crucial to understand the impact of this visual pollution on your branding strategy. With the majority of the population being active on social media, it’s important to adapt and evolve with the changing landscape. Your brand’s social media presence should not only be visually appealing but also disruptive and unique.
With this evolution, it’s also essential to stay up-to-date with the latest trends and platforms. As reported by Afaqs, Raj Kamble also mentioned the importance of TikTok and how it has become a key platform for brands to connect with a younger audience. Keeping an eye on emerging trends and platforms will help your brand stay relevant and engage with a wider audience.
Creatore’s Take: How We Can Help
At Creatore, a premium Indian branding agency, we understand the challenges of navigating the ever-changing social media landscape in India. Our team of experts in real estate marketing and branding can help your brand stand out from the visual pollution and connect with your audience in a disruptive yet authentic way.
Our top social media marketing services in Chandigarh can help your brand’s social media presence shine with creative and engaging content. We also specialize in Google Ads management services, Facebook advertising strategies, and professional website development services in Chandigarh.
Let’s work together to create a unique and impactful social media presence for your brand. Check out our digital marketing services at Creatore or browse through our creative agency portfolio for inspiration.
Stay ahead of the game and adapt to the evolution of social media with Creatore. Contact us today!