Creativity and Innovation Take the Spotlight at Abby Awards 2025
The Abby Awards 2025 showcased the best in creativity and innovation, with top agencies like Leo, Enormous, Famous Innovations, and FCB shining on Day 2 of the event.
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Why CCOs Should Also Be Chief Culture Officers: Insights from Goafest 2025
Discover the importance of CCOs taking on the role of Chief Culture Officers, as discussed at Goafest 2025.
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Why Coca-Cola and WPP Renewing Their Global Marketing Partnership Matters for Indian Brands
Coca-Cola and WPP have renewed their multi-billion-dollar global partnership, highlighting the importance of strong branding strategy and marketing in India.
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The Impact of Instagram Marketing on Consumer Behavior in India
As Instagram continues to dominate the social media landscape in India, brands must adapt their marketing strategies to connect with the new-age consumer. Here's how.
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What Does a Branding Agency Do? A Complete Guide to Their Role
In a world where competition is fierce and consumer choices are endless, building a memorable brand is no longer optional—it’s essential. Branding is more...
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