David Droga to Transition to Vice Chair Role at Accenture Song
After a successful tenure as CEO, David Droga will now take on a broader role as Vice Chair of Accenture Song, bringing his expertise to the entire company.
Read MoreWPP Media: The New Face of Group M [SEO Slug: wpp-media-the-new-face-of-group-m]
Group M, India's leading media investment company, has officially rebranded to WPP Media. Here's what this means for businesses and marketers in India.
Read MoreThe Hidden Risks of Greenwashing for Indian Brands: Insights from a Global Study
A recent study by IIM Lucknow faculty reveals the negative impact of greenwashing on brand perception, trust, and buying behavior.
Read MoreChannel Factory Launches AI-Powered Media Intelligence Suite to Boost ROAS and Contextual Targeting
Channel Factory's latest media intelligence suite promises to enhance ROAS and contextual targeting for advertisers in India.
Read MoreThe Power of Branding in a Finite World: Insights from Climate Activist Maren Costa
Climate activist Maren Costa challenges brands and marketers to rethink their measures of success in order to create a more sustainable future for the planet.
Read MoreIPL 2025: Mouth Freshener Takes the Lead in Advertising Category, Says TAM Sports Report
Advertising during the IPL has always been a highly competitive field, with brands vying for the top spot. However, according to the latest report by TAM Sports, a significant shift has been observed in the advertising category during IPL 2025. Mouth freshener emerges as the top advertising category, surpassing all others.
Read MoreThe Power of Design: How AI Can Supercharge Your Brand's Sales Journey
In today's fast-paced world, design is no longer just a luxury for brands. It has become their smartest salesperson, and with the help of AI, it can be supercharged to drive even more success.
Read MoreProtect Your Brand: DoubleVerify Uncovers Fraudulent Exploitation of Ads.txt
As advertisers strive to protect their brand reputation, DoubleVerify uncovers cases of fraudsters exploiting the IAB Tech Lab's ads.txt solution.
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