Aleph: The New Player in APAC's Digital Solutions Market
MediaDonuts, a leading digital solutions provider in APAC, has recently rebranded to Aleph. This move aims to consolidate operations under one brand and expand into emerging markets.
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Embracing Inclusion: Why Brands Need to Move Beyond Rainbow-Washed Campaigns
As Pride month comes to an end, businesses must shift their focus from tokenistic campaigns to creating a culture of inclusion year-round.
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The Rise of AI in Conversation-Led Marketing: What Every Indian Brand Leader Needs to Know
As chat platforms become the new canvas for marketing campaigns, AI is set to play a crucial role in driving speed, relevance, and engagement for Indian brands. Here's what business owners, CMOs, and marketing heads need to know.
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India Cannes Lions 2025: A Branding Wake-Up Call for Businesses
India has proved its creative prowess at the Cannes Lions International Festival, taking home seven awards on the first day across multiple categories. Let's dive into the key takeaways for brand leaders and decision-makers.
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The Next Step in Branding: Arun Srinivas Named India MD of Meta
In a move that highlights the importance of India in the global market, Meta has appointed Arun Srinivas as its India MD. Srinivas will lead the company's efforts in supporting partners and clients, driving innovation, and increasing revenue.
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Branding and Marketing Updates: A Look at the Latest Moves and Wins in the Industry
Stay updated with the latest appointments and account wins in the branding and marketing world with our weekly roundup.
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The Pitfalls of Digital Marketing Metrics: Why Creatore Urges Brands to Focus on Marketing Fundamentals Instead
Creatore, a premium Indian branding agency, shares insights on why obsessing over the wrong digital marketing metrics can hinder a brand's success and why going back to marketing fundamentals is crucial for success in the Indian market.
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India Continues to Make Waves at Cannes Lions 2025
India's creative industry shines at Cannes Lions 2025 with 23 shortlists across four categories.
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