The Evolution of Influencer Marketing in India: Insights for Brand Leaders
The influencer marketing landscape in India is experiencing a significant shift towards data-driven, technology-enabled strategies. As the creator economy matures, brand leaders must adapt to stay relevant in the market.
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The Power Shift in India's Advertising Game: Celebrities vs. Creators
With the rise of social media and digital platforms, the dynamics of advertising in India are changing. While celebrities may grab attention, it's the creators who are driving conversations, conversions, and cultural relevance.
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Adgcraft Launches New AI Vertical to Capitalize on India's Growing Tech Industry
As India embraces AI and technology, Adgcraft's latest move positions them as leaders in shaping the country's tech-focused future.
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Don't Believe Everything on Social Media: The Importance of Fact-Checking in Pet Care
In a world where social media is becoming the primary source of information for many, it's important to remember that not everything you see online is true. Bark Out Loud's latest campaign reminds pet owners to do their research and fact-check before believing everything they see on their feeds.
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The Underrepresentation of Indian Women at Global Stages: A Wake-Up Call for Brands
Despite their talent and tenacity, Indian women are still underrepresented at global events like Cannes and Davos. This highlights a crucial issue that brands and businesses need to address - the lack of representation of women on a global scale.
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How Amazon is Blending Content, Commerce, and Cart Nudges to Create a Winning Beauty Strategy in India
Amazon's Beautyverse is revolutionizing the beauty market in India by combining content, commerce, and cart nudges to create a conversion-first playbook for digital-first consumers.
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The Latest Appointments and Account Wins in the Indian Branding Landscape
Keep up with the latest news in the Indian branding industry, including new appointments and account wins from top agencies and companies.
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The Top Ad Campaigns of the Week: From Real Estate to Baby Products
Get the latest scoop on the most impactful ad campaigns of the week, from real estate to baby products, and learn how your brand can achieve market relevance in India.
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