David Droga to Transition to Vice Chair Role at Accenture Song
After a successful tenure as CEO, David Droga will now take on a broader role as Vice Chair of Accenture Song, bringing his expertise to the entire company.
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WPP Media: The New Face of Group M [SEO Slug: wpp-media-the-new-face-of-group-m]
Group M, India's leading media investment company, has officially rebranded to WPP Media. Here's what this means for businesses and marketers in India.
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The Hidden Risks of Greenwashing for Indian Brands: Insights from a Global Study
A recent study by IIM Lucknow faculty reveals the negative impact of greenwashing on brand perception, trust, and buying behavior.
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Channel Factory Launches AI-Powered Media Intelligence Suite to Boost ROAS and Contextual Targeting
Channel Factory's latest media intelligence suite promises to enhance ROAS and contextual targeting for advertisers in India.
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The Power of Branding in a Finite World: Insights from Climate Activist Maren Costa
Climate activist Maren Costa challenges brands and marketers to rethink their measures of success in order to create a more sustainable future for the planet.
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IPL 2025: Mouth Freshener Takes the Lead in Advertising Category, Says TAM Sports Report
Advertising during the IPL has always been a highly competitive field, with brands vying for the top spot. However, according to the latest report by TAM Sports, a significant shift has been observed in the advertising category during IPL 2025. Mouth freshener emerges as the top advertising category, surpassing all others.
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The Power of Design: How AI Can Supercharge Your Brand's Sales Journey
In today's fast-paced world, design is no longer just a luxury for brands. It has become their smartest salesperson, and with the help of AI, it can be supercharged to drive even more success.
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Protect Your Brand: DoubleVerify Uncovers Fraudulent Exploitation of Ads.txt
As advertisers strive to protect their brand reputation, DoubleVerify uncovers cases of fraudsters exploiting the IAB Tech Lab's ads.txt solution.
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