Meta Takes Action to Protect Teen Safety on Instagram
Meta has removed 635,000 predator-linked accounts and introduced new safety tools for teens on Instagram. However, critics believe more needs to be done to truly protect teens on the platform.
Read More
The Danger of Trading Insight for Insult in Insurance Branding
Discover the potential pitfalls of sacrificing insight for humor in insurance branding, as seen in Policybazaar's latest campaign featuring Kapil Sharma.
Read More
Blurring Category Lines: The Secret Weapon of India’s Top Marketers
In today's digital world, traditional marketing strategies are no longer enough to stand out. Indian marketers are now embracing cultural storytelling and lifestyle-led convergence to drive brand relevance, recall, and revenue.
Read More
Gmail's Promotions Tab Gets a Shopping Upgrade: Google Tests Shopping Ads in Users' Inboxes
Gmail's promotions tab is no longer just a place for advertisements. Google is testing a new feature that allows users to shop directly from their inbox, making the shopping experience more seamless and convenient.
Read More
Why ROMI Is the Key to Unlocking Success in India's Multi-Touch, Mobile-First Market
Learn why traditional ROI is not the best measure of success in India's digital landscape and how ROMI can help your brand thrive.
Read More
How Red Label is Tapping into India's Monsoon Nostalgia with a Cultural Twist
Red Label, one of India's leading tea brands, is taking a creative approach to tap into the country's monsoon nostalgia with a new campaign that blends hip-hop, rain, and tea to create a unique and refreshing experience.
Read More
Omnicom's Duncan Painter to Spearhead Data Reorganization Ahead of IPG Takeover
Omnicom's Duncan Painter, known for his successful leadership in their commerce business, has been appointed to lead the data reorganization process in anticipation of IPG's takeover.
Read More
IPG's Q2 Decline: What it Means for Indian Brands and their Marketing Strategy
As reported by Campaign India, Interpublic Group (IPG) has recently seen a decline in its Q2 revenue, with a 13.6% contraction in the Asia-Pacific region. This decline has been attributed to major account losses in media and healthcare. What does this mean for Indian brands and their marketing strategy?
Read More