IPL 2025: Mouth Freshener Takes the Lead in Advertising Category, Says TAM Sports Report
Advertising during the IPL has always been a highly competitive field, with brands vying for the top spot. However, according to the latest report by TAM Sports, a significant shift has been observed in the advertising category during IPL 2025. Mouth freshener emerges as the top advertising category, surpassing all others.
Read More
The Power of Design: How AI Can Supercharge Your Brand's Sales Journey
In today's fast-paced world, design is no longer just a luxury for brands. It has become their smartest salesperson, and with the help of AI, it can be supercharged to drive even more success.
Read More
Protect Your Brand: DoubleVerify Uncovers Fraudulent Exploitation of Ads.txt
As advertisers strive to protect their brand reputation, DoubleVerify uncovers cases of fraudsters exploiting the IAB Tech Lab's ads.txt solution.
Read More
Unleashing the Power of Branding: A Weekly Roundup of India's Latest Ad Campaigns
Discover the latest ad films and campaigns from top Indian brands like Motilal Oswal, Nykaa, Cipla, and more in our weekly roundup. As a business owner or marketing head, stay informed and inspired by these creative and effective branding strategies.
Read More
Latest Appointments and Wins in Indian Branding: A Recap of the Week of May 26
Catch up on the latest news from the world of Indian branding with our weekly roundup of appointments and account wins.
Read More
Wavemaker and Mindshare India Sweep ABBY Awards 2025: What It Means for Your Branding Strategy
Two leading GroupM companies, Wavemaker India and Mindshare India, made a big impression at the recent ABBY Awards 2025, taking home a total of 32 awards. As a business owner or marketing head, this is a significant win that should not be overlooked.
Read More
How to Score Big with Branding Strategies during the IPL Final
As the IPL final approaches, it's time for brands to step up their game and hit the target with their marketing strategies.
Read More
Creatore's Take: The Grand Prix Winners of Abby Awards 2025 - A Glimpse into the Future of Branding Strategy in India
A look into the grand prix winners of Abby Awards 2025 and the implications for branding strategy in India.
Read More