Going Beyond Claims: Policybazaar's Emotional Marketing Strategy for Insurance
Learn how Policybazaar's latest campaign uses emotional storytelling to connect with customers and stand out in the competitive insurance market.
Read More
Unlocking Brand Building Opportunities: Campaign House at Cannes Lions 2025
Campaign India has unveiled its plans for the launch of Campaign House at Cannes Lions 2025, which promises to be an unparalleled hub for brand leaders and decision-makers to explore the latest trends and strategies in brand building.
Read More
Branding Strategies That Captivated India This Week
A look into the latest successful ad campaigns and branding strategies in India from top brands like Godrej, PUMA, and Asian Paints.
Read More
Airtel's New Campaign Takes on Clickbait and Scams with AI Technology
Airtel's latest campaign aims to protect its subscribers from falling prey to clickbait and scams by using AI technology to detect fraudulent links.
Read More
Indian Creators: The New Faces of Global Marketing
Indian creators are making waves in the global marketing scene, shifting from being mere consumers of influence to exporters of it. Let's take a closer look at this trend and its implications for businesses in India.
Read More
The Latest Appointments and Account Wins from India's Top Agencies
Discover the newest changes and wins in the Indian branding world, from top agencies like Hakuhodo India, Sam Bhattacharjee, and Brand Raga.
Read More
Taboola Expands Presence in India with Gurugram Office Opening
Taboola, a leading content discovery platform, has announced the opening of its new office in Gurugram and the renewal of publisher deals with Jagran New Media and Indian Express.
Read More
"Revolutionizing Mobile Content: Eight Launches Vertical TV OTT for Micro-Drama Lovers"
"Find out how Eight's new micro-drama OTT app, Vertical TV, has already attracted 1.50 lakh users, with 20% of them being paying subscribers."
Read More