IAB Tech Lab's New Containerisation Project Simplifies Programmatic Advertising in India
IAB Tech Lab's containerisation project aims to standardize Open RTB containers and streamline programmatic advertising in India for better efficiency and scalability.
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How RCB Built a $140 Million Brand Value: Insights from Qoruz
Learn how Virat Kohli-led IPL franchise RCB has achieved a brand value of $140 million through consistent efforts across various platforms, as observed by Qoruz.
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How Indian Brands are Promoting Sustainability Through Purposeful Campaigns
Indian brands are stepping up to promote environmental sustainability through purposeful campaigns and initiatives on World Environment Day.
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Unlocking Regional Relevance: Creatore's Take on Cannes Lions for APAC Marketers
Discover how APAC marketers can elevate their regional work by attending Cannes Lions, according to Shufen Goh, APAC President at MediaSense.
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The Power of Purpose: How Brands Can Drive Ethical Consumerism in India
As a brand leader, are you looking for ways to drive ethical consumerism in India? Learn how you can influence greener choices and make a positive impact on society as a whole.
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The Overstuffed Civic Spin: A Lesson for Indian Brands in Nostalgia and Satire
A successful brand's attempt at nostalgia and satire proves to be a mixed bag, highlighting the importance of balance and relevance in brand messaging.
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"ITC Foods' Multi-Speed Marketing Strategy: Navigating Inflation, Q-commerce, and Shifting Consumer Behavior"
Discover how ITC Foods, a leading FMCG brand in India, is leveraging premium biscuits, rural outreach, and data-driven media to stay ahead of the game in a constantly evolving market.
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How to Dominate the Festive Market: Insights from a Brand Strategist
Learn how to stand out in the competitive festive season market and take control of the conversation and consumer behavior with these insights from a top brand strategist.
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