Out-of-home (OOH) advertising has been a cornerstone of the marketing industry for decades, providing brands with a powerful platform to reach and engage with consumers. However, with the rise of digital advertising and the increasing demand for transparency and ethical practices, OOH has faced some challenges in maintaining its relevance and credibility. In a recent interview with Campaign India, RoshanSpace Brandcom managing director, Roshan Sridhar, shared his insights on why the OOH industry needs an ethical facelift to rebuild trust and stay competitive.
Sridhar highlights the importance of ethics in an industry where differentiation is often based on location and scale. He believes that ethical practices can serve as a competitive advantage for OOH players, helping them stand out in a crowded market. He emphasizes the need for OOH agencies to have a strong code of conduct, ensuring transparency and ethical behavior in all aspects of their operations.
One of the main challenges faced by the OOH industry is the lack of standardization and regulations. This has led to unethical practices such as illegal hoardings and billboard clutter, which not only harm the environment but also damage the reputation of the industry. Sridhar suggests that OOH players must take a proactive approach in setting industry standards and working with regulatory bodies to ensure compliance.
Moreover, with the rise of digital OOH, the industry has also seen an increase in data collection and privacy concerns. This has further highlighted the need for ethical practices and transparency in OOH advertising. Sridhar suggests that OOH players must adhere to ethical data collection and usage practices, ensuring the privacy of consumers.
Creatore’s Take
In a highly competitive market, building trust and maintaining ethical practices can make all the difference for OOH players. As a premium branding agency in India, Creatore understands the importance of ethics in building a strong and sustainable brand. Our team of experts is well-versed in the latest industry standards and regulations, ensuring that your brand’s OOH strategy is ethical and compliant.
Through our top-notch social media marketing services, Google Ads management, and professional SEO services in Chandigarh, we help businesses build a strong online presence and engage with their target audience ethically and effectively.
Don’t let unethical practices damage your brand’s reputation. Partner with Creatore, the leading digital marketing company in Chandigarh, and take your OOH strategy to the next level.