The Indian Premier League (IPL) has become more than just a cricket league – it’s a cultural phenomenon that captivates the nation. With its immense popularity and reach, it’s no surprise that brands flock to advertise during the IPL season. However, as the league continues to evolve, it’s important for brands to adapt their strategies to avoid hitting a saturation point.
According to a recent article from Campaign India, Virtue Asia’s business director, Anurag Pandey, believes that brands need to go beyond traditional TV commercials and focus on creating culture-driving IPs (intellectual properties) to stay relevant in the market. He warns that relying solely on oversaturated TVCs can lead to irrelevance and a waste of resources.
Pandey points out that the IPL has become more than just a cricket tournament – it’s a cultural event that has the power to shape the nation’s conversations, trends, and behaviors. Therefore, brands need to tap into this cultural power and create IPs that can drive conversations and shape culture, rather than simply promoting their products or services.
As reported by Forbes, brands like Dream11, Swiggy, and CRED have already taken this approach and created successful IPs that engage with the IPL culture and its fans. These brands have become a part of the IPL conversation and have established a stronger connection with their target audience.
Creatore’s Take
At Creatore, we understand the importance of staying relevant and adapting to the ever-evolving market. As a top creative and digital marketing agency in Chandigarh, we have helped numerous brands create successful IPs and establish a strong presence in the market.
We believe that it’s crucial for brands to not only advertise during popular events like the IPL but also become a part of the cultural conversation. By creating culture-driving IPs, brands can form a deeper connection with their audience and increase their relevance in the market.
As experts in real estate marketing and branding, we understand the unique challenges that Indian brands face while promoting themselves in a highly competitive market. That’s why we offer top-notch branding strategy services to help businesses stand out and stay ahead of the curve.
Don’t let your brand’s advertising efforts hit a saturation point. Embrace the power of culture-driving IPs and stay relevant in the market. Let Creatore help you create a strong and impactful brand presence today.