The Indian Premier League (IPL) has been a major platform for brands to showcase their products and services to a wide audience. With its massive viewership and fan following, IPL has always been a prime choice for advertising. However, according to the latest report by TAM Sports, the advertising landscape during IPL 2025 has seen a significant change.
The Decline in Ad Volumes
As per the report, the overall ad volumes during IPL 2025 have declined by 1.1% compared to the previous year. This decline can be attributed to various factors, including the ongoing pandemic and the shift in consumer behavior. However, the report also highlights a major shift in the advertising category during IPL 2025.
Mouth Freshener Takes the Lead
The TAM Sports report reveals that mouth freshener has emerged as the top advertising category during IPL 2025, surpassing all other categories. This comes as a surprise, as traditionally, categories like FMCG, e-commerce, and telecom have dominated the advertising space during IPL. However, this shift indicates a changing trend in consumer preferences and the evolving landscape of marketing in India.
Implications for Brand Leaders
For brand leaders and decision-makers, this shift in the advertising category during IPL 2025 holds significant implications. It highlights the importance of staying updated with consumer trends and being open to exploring new and unconventional avenues for advertising. With the rise of digital marketing and the changing dynamics of the market, it is crucial for brands to be agile and adaptable to stay relevant and competitive.
Creatore’s Take
As a premium Indian branding agency, Creatore understands the importance of staying updated with market trends and consumer behavior. Our team of experts specializes in creating innovative and effective branding strategies for businesses in India. With our top-notch digital marketing services, we help brands stay ahead in the game and reach their target audience effectively. Embrace the changing landscape of marketing in India with Creatore, the experts in real estate branding and marketing.