How Nostalgia Can Help Boost Your Brand: Insights from Summer Owl Studio
Nostalgia is a powerful emotion that evokes warm memories and emotions from our past. It is no surprise that brands have been using this emotion to connect with their consumers and create a sense of familiarity. But nostalgia-led packaging is not just a sentimental detour anymore, it has become a key branding strategy, as explained by Summer Owl Studio founder and creative director in a recent interview with Campaign India.
From kitschy candy tins to minimalist memory cues, nostalgia has been making a comeback in the world of branding. And according to Summer Owl Studio’s creative director, it is because nostalgia has the ability to evoke emotions and make consumers feel a sense of connection with the brand. This emotional connection can lead to increased brand loyalty and ultimately, higher sales.
But nostalgia-led packaging is not just about slapping on some retro designs and calling it a day. It requires a deep understanding of the brand’s target audience and their emotional triggers. As the creative director explains, “You need to understand the audience you are designing for, and then design around the memories that will resonate with them.”
This is especially relevant in the Indian market, where nostalgia plays a huge role in consumer behavior. As reported by Afaqs, nostalgia can be a major influencer in purchase decisions for Indian consumers. Brands that tap into this emotion can have a significant advantage in the market.
Creatore’s Take
As a premium Indian branding agency, Creatore understands the importance of tapping into emotions and creating a strong brand connection with consumers. Nostalgia-led packaging is just one of the many strategies that we use to help our clients stand out in a crowded market.
With our expertise in branding strategy, digital marketing, and website development, we can help your brand create a powerful emotional connection with your target audience. Our team of experts can work with you to understand your brand’s unique identity and design a creative and effective branding strategy that resonates with your audience.
Don’t miss out on the power of nostalgia in your branding strategy. Get in touch with Creatore today to see how we can help your brand reach new heights.