How Abu Dhabi’s ‘Kids Recommended’ Campaign is Revolutionizing Family Travel for Indian Marketers

Summary

Abu Dhabi’s ‘Kids Recommended’ campaign is changing the game for Indian marketers by using data, AI, and child-led co-creation to create a new travel experience for families.

The Challenge for Indian Marketers

Family travel is a booming industry in India, with more and more families choosing to explore the world together. However, traditional family travel itineraries often miss the mark when it comes to catering to the needs and preferences of children. This is where Abu Dhabi’s ‘Kids Recommended’ campaign comes in.

The Innovative Approach

Instead of relying on adult-only data and insights, Abu Dhabi’s campaign tapped into the minds of children to create an itinerary that truly caters to their needs and desires. Through a combination of data, AI, and child-led co-creation, the ‘Kids Recommended’ campaign was able to design a travel experience that is both fun and educational for children.

The Results

The ‘Kids Recommended’ campaign has been a huge success, with families raving about their experience in Abu Dhabi. By involving children in the planning process, the campaign has not only created a unique travel experience but also built a strong emotional connection with families. This has led to a significant increase in brand awareness and loyalty for Abu Dhabi among Indian families.

Creatore’s Take

At Creatore, we understand the importance of using data and insights to create a successful marketing campaign. However, we also believe in the power of creativity and innovation. The ‘Kids Recommended’ campaign is a perfect example of how thinking outside the box and involving the target audience can lead to exceptional results. As a premium Indian branding agency, we strive to use a combination of data, AI, and creative thinking to help our clients achieve their marketing goals and stand out in their industry.