Channel Factory Launches AI-Powered Media Intelligence Suite to Boost ROAS and Contextual Targeting
Channel Factory, a leading media and technology company, has recently launched an AI-powered media intelligence suite to enhance Return on Ad Spend (ROAS) and contextual targeting for advertisers. This suite will provide advertisers with a detailed analysis of their campaign performance and allow them to make data-driven decisions to improve their marketing strategies.
According to a recent study by Forbes, AI-powered marketing tools have seen an increase in adoption by businesses, with 60% of marketers using AI to better understand their customers’ behaviors and preferences. With the rise of digital marketing in India, it has become imperative for brands to use advanced tools and technologies to stay relevant and competitive in the market.
Channel Factory’s media intelligence suite leverages AI to analyze data from various sources, including social media platforms, to provide advertisers with a comprehensive understanding of their target audience’s interests, preferences, and behaviors. This will help brands to create more targeted and relevant campaigns that will resonate with their audience and boost ROAS.
As reported by Afaqs, the suite’s contextual targeting feature will allow advertisers to place their ads on relevant and brand-safe content, ensuring that their brand message is delivered to the right audience at the right time. This will not only improve the effectiveness of their campaigns but also protect their brand reputation.
Creatore’s Take:
With the constant evolution of technology, it has become essential for businesses to adapt and incorporate AI-powered tools in their marketing strategies. Channel Factory’s AI-powered media intelligence suite is a game-changer for advertisers in India, as it offers advanced features that can significantly improve their campaign performance and ROI.
At Creatore, a premium branding agency in Chandigarh, we understand the importance of using the latest technologies to stay ahead in the market. Our team of experts in digital marketing, social media marketing, and website development can help your brand leverage the power of AI and create effective campaigns that will drive results. Contact us today to learn more about our services and how we can help your brand stay relevant and competitive in the ever-changing Indian market.