The Pitfalls of Digital Marketing Metrics: Why Creatore Urges Brands to Focus on Marketing Fundamentals Instead
Creatore, a premium Indian branding agency, shares insights on why obsessing over the wrong digital marketing metrics can hinder a brand's success and why going back to marketing fundamentals is crucial for success in the Indian market.
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India Continues to Make Waves at Cannes Lions 2025
India's creative industry shines at Cannes Lions 2025 with 23 shortlists across four categories.
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How Pepsi's 'Stiiiiing' Proves That Culture Trumps Branding in the World of Marketing
In the fast-paced world of marketing, staying relevant and connecting with consumers is key. While branding has always been an important aspect of any campaign, a recent move by PepsiCo shows that culture may be the new driving force behind successful marketing strategies.
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How Social Media is Changing the Game for Indian Retailers: Insights from Latest Study
A recent study by Meta reveals that a whopping 80% of Indian shoppers are discovering new products through social media. This highlights the growing importance of influencer marketing, short-form videos, and messaging in the Indian retail industry.
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Empower Your Brand with Adobe Express for Ads: A Game-Changing Tool for Small Businesses
Adobe has recently launched a revolutionary tool, Adobe Express for ads, to simplify the ad creation process for small businesses across major digital platforms.
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Breaking Stereotypes: How Brands Celebrated Father’s Day 2025
As International Father’s Day 2025 approached, brands in India took a unique approach in their campaigns, highlighting care, connection, and changing parenting norms.
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How Abu Dhabi’s ‘Kids Recommended’ Campaign is Revolutionizing Family Travel for Indian Marketers
Discover how Abu Dhabi's 'Kids Recommended' campaign is using data, AI, and child-led co-creation to rewrite the family travel playbook for Indian marketers.
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How FCB India is Redefining Branding Strategy in India through Creative Problem-Solving
Discover how FCB India's innovative approach to branding is pushing the boundaries of traditional marketing strategies and creating a lasting impact on society.
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