India's Ad Industry Faces Reckoning Over Alleged Rate-Fixing: Insights for Brand Leaders
As Dentsu discloses and CCI investigates alleged rate-fixing in India's ad industry, brand leaders must stay informed and proactive to ensure ethical and effective marketing strategies.
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The Unstoppable Duo: AI and Creativity in Branding Strategy
As AI continues to infiltrate the world of marketing and branding, the question arises - will it replace creatives? Social Panga co-founder believes that instead of replacing them, AI is making creatives unstoppable. Read on to discover the potential of this dynamic duo.
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The Pride Reckoning: Why Brands Need To Go Beyond Rainbow-Washing
In the age of social media and cancel culture, brands can no longer rely on surface-level support for the LGBTQ+ community during Pride month. A deeper level of allyship and accountability is necessary for meaningful impact.
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The FTC Approves Omnicom’s Acquisition of Interpublic with Restrictions on Ad Boycotts
The US Federal Trade Commission has given the green light for Omnicom to acquire Interpublic for $13.5 billion, but with strict limitations on coordinating ad spending based on political or ideological content.
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Creatore's Take: The Gold Standard of Branding in India - A Look Back at Cannes Lions 2025
Discover the groundbreaking campaigns from India that took home the top prizes at the 72nd Cannes Lions Festival of Creativity in 2025.
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The Gender Gap in VC Funding: Why It's Time for a Change
A panel at Cannes Lions highlighted the outdated and harmful effects of the 2% VC funding for women. It's time for a change in the industry.
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Branding in India: A Roundup of the Latest Campaigns and Ad Films
Stay updated on the latest branding strategies in India with our weekly roundup of campaigns and ad films from top brands.
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The Latest Moves and Wins in Branding and Marketing: Creatore's Take
Catch up on the latest appointments and account wins in the world of branding and marketing, and find out how these developments can impact your brand's growth and relevance in the Indian market.
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