Brand Building in India: The Latest Ad Campaigns You Need to Know About

As a business owner, CMO, or marketing head in India, staying up-to-date with the latest ad campaigns and films from top brands is crucial for your brand’s success. In this week’s roundup, we bring you the most recent campaigns from brands like Smirnoff, HRX, and Axis Bank. Let’s dive in!

Smirnoff Lemon Pop’s Quirky New Ad

Smirnoff Lemon Pop, the newest addition to the Smirnoff family, has launched a quirky new ad that celebrates the refreshing taste of lemon. The ad features a catchy jingle and vibrant visuals, making it a fun and memorable watch. This campaign is a great example of how a brand can effectively showcase its product’s unique selling point in an entertaining way.

HRX’s Inspirational Brand Film

HRX, a popular fitness brand, has released a new brand film that highlights the importance of resilience and determination in achieving success. The ad features Indian cricketer Hardik Pandya and Bollywood actor Tiger Shroff, who are both brand ambassadors for HRX. The campaign effectively conveys the brand’s message of ‘never giving up’ and inspires viewers to push through challenges to achieve their goals.

Axis Bank’s Heartwarming Ad

In its latest ad, Axis Bank tells the heartwarming story of a daughter who surprises her father with a special gift. The ad showcases the bank’s new feature, ‘Axis Active,’ which allows customers to personalize their debit cards. The campaign not only promotes the bank’s services but also touches on the emotional bond between a father and daughter, making it a relatable and impactful ad.

Creatore’s Take

These ad campaigns are a great example of how brands can effectively connect with their target audience through creative and impactful storytelling. Whether it’s by showcasing a product’s unique benefits, promoting a brand message, or evoking emotions, these campaigns have successfully captured the attention and interest of consumers.

As a leading branding agency in Chandigarh, Creatore understands the challenges of marketing in India and the importance of standing out in a crowded market. Our team of experts specializes in branding strategy, digital marketing, and website development, among other services, to help Indian brands build a strong and relevant presence in the market. Contact us today to learn more about our services and how we can help your brand reach new heights.

Sources:

• as reported by Afaqs
• according to a Forbes article on branding
• as published on Campaign India