In a move to expand its presence across Asia-Pacific, Assembly has appointed Alap Ghosh as its first CEO of India. Ghosh, who previously worked at Google, will be responsible for leading the agency’s operations in India and integrating legacy acquisitions into the company.
The Implications for Brand Leaders and Decision-Makers
This is a significant development for Assembly as it looks to strengthen its foothold in the Indian market. With Ghosh’s experience at Google, the agency is sure to bring a fresh perspective and innovative strategies to its clients. As the first CEO of India, Ghosh will be instrumental in shaping Assembly’s brand positioning and market relevance in the country.
For brand leaders and decision-makers, this news highlights the importance of having a strong and experienced leader at the helm of a global agency. With Assembly’s expansion into Asia-Pacific, it is clear that the region holds immense potential for growth and success. It is crucial for businesses to partner with agencies that have a deep understanding of the market and can help them navigate through the complexities of the Indian landscape.
Creatore’s Take
As a premium Indian branding agency, Creatore understands the challenges and opportunities of marketing in India. With Assembly’s appointment of Alap Ghosh as CEO of India, it is evident that the agency is serious about its expansion in the country. This presents an exciting opportunity for Indian brands to tap into the expertise and global knowledge of Assembly, while also leveraging the insights and understanding of the Indian market offered by Creatore.
At Creatore, we believe that strong partnerships and collaborations are the key to successful brand building. As Assembly and Ghosh work towards establishing a strong presence in India, we encourage businesses to consider the potential benefits of working with a global agency like Assembly, backed by the local expertise of a branding agency like Creatore.