AI’s Role in Branding Strategy
Artificial Intelligence (AI) has been a hot topic in the marketing world for quite some time now. From chatbots to personalized product recommendations, AI is revolutionizing the way brands interact with their customers. But what about its role in creativity?
According to Himanshu Arora, co-founder of Social Panga, a digital marketing agency in India, the next 12 months will be crucial in determining just how creative AI can get. In his recent interview with Campaign India, Arora shared his insights on the intersection of AI and creativity in branding strategy.
The Fear of Replacement
With the rise of AI, there is a common fear among creatives that their jobs may become obsolete. However, Arora believes that AI is not a threat to creativity, but rather a tool that can enhance it. He says, “AI is not here to replace creatives, it’s here to make them unstoppable.”
AI can help creatives save time on repetitive tasks and provide valuable insights and data that can inform their creative decisions. This allows them to focus on the bigger picture and come up with innovative ideas that can take a brand to the next level.
The Potential of AI-Born Brands
With the rise of AI, we are also seeing the emergence of AI-born brands – companies that use AI to create and market their products and services. These brands have the advantage of being able to quickly adapt to consumer needs and preferences, thanks to AI’s ability to analyze large amounts of data in real-time.
However, Arora warns that while AI-born brands have the potential to disrupt traditional businesses, they still need human creativity to truly connect with their target audience. He says, “AI can only take you so far, but creativity is what makes a brand stand out.”
Code-Fuelled B2B Marketing
In the B2B space, AI is making waves in the form of code-fuelled marketing. This involves using AI to analyze and optimize marketing campaigns, leading to more effective targeting and higher conversions.
But Arora believes that human creativity is still crucial in B2B marketing. He says, “B2B marketing requires a human touch, and that’s where creativity comes in. AI can help in reaching the right audience, but it takes creativity to truly engage them.”
Creatore’s Take
At Creatore, a premium Indian branding agency, we understand the importance of balancing AI and creativity in branding strategy. While AI can provide valuable insights and streamline processes, it is ultimately human creativity that can truly connect with consumers and make a lasting impact.
As AI continues to evolve and shape the world of marketing and branding, we believe that the key to success lies in harnessing its potential while still embracing human creativity. Let us help you create a winning branding strategy that combines the best of both worlds.