How Wondrlab’s 2025 Playbook is Redefining Purpose-Driven Marketing in India
Wondrlab, a leading Indian creative agency, is making waves in the marketing world with their unconventional approach to purpose-driven campaigns. Their entries for the Cannes Lions Festival of Creativity 2021 are not just focused on generating buzz or winning awards, but also on creating real impact and driving meaningful change in society.
As reported by Afaqs, Wondrlab’s 2025 playbook is all about pushing purpose beyond mere PR stunts and incorporating it into the core of a brand’s identity and messaging.
The Power of Purpose
In today’s world, consumers are becoming more conscious of the impact their choices have on society and the environment. This has led to the rise of purpose-driven marketing, where brands align themselves with a cause or a social issue to connect with consumers on a deeper level.
However, many brands tend to use purpose-driven marketing solely as a PR tactic, without any true commitment to creating positive change. This is where Wondrlab’s 2025 playbook stands out.
Infusing Creativity and Practicality
Wondrlab’s Cannes-contending entries are not only creative and attention-grabbing, but they also offer practical solutions to real-world problems. For example, their campaign for a popular ride-sharing app focused on promoting inclusivity by featuring a transgender person as their brand ambassador. This not only generated positive conversations but also provided employment opportunities to the transgender community.
In another campaign, Wondrlab collaborated with a popular rapper to create a music video that featured sign language interpretation, promoting inclusivity for the hearing-impaired community. And their campaign for a pet care brand focused on vaccinating stray dogs during a popular festival in India, highlighting the importance of animal welfare.
Creatore’s Take
Wondrlab’s 2025 playbook is a prime example of how purpose-driven marketing can go beyond generating buzz and actually create a positive impact on society. As a leading creative agency in Chandigarh, Creatore believes that brands should incorporate purpose into their core values and messaging, rather than using it as a mere PR tactic. This not only helps in building a strong brand image but also creates a meaningful connection with consumers.
Conclusion
Wondrlab’s 2025 playbook is a refreshing take on purpose-driven marketing in India. By infusing creativity and practicality, they are setting a new standard for brands to not just talk about change, but actually be a part of it. As business owners, CMOs, and marketing heads, it is important to incorporate purpose into our brand strategies and use our platforms to drive positive change in society. Let’s take inspiration from Wondrlab and make purpose a priority in our marketing efforts.